This is what we did today in 3Dmax
We used the text tool in the spline section and then applied different textures to them.
Here are 6 renders of my name in different textures the names of the textures in order.
Wood
Swirl
Splat
Smoke
Planet
Marble
Here is a professional example I like the top left and bottom two fonts more than mine because they have different textures on the front than they do on the top.
The top right is a good font because it has a high specular level and reflects light.
If these examples where all 10 out of 10 then i would give mine a 7 out of 10 due to the fact that the specular level is not very high and the front and top are the same texture.
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